Branded Content Done Well #makeitcount
I’m off to talk about the ideas within the above video later on this afternoon. But, I think this is an awesome example of branded content done right.
I want to be entertained - nike entertained me.
Nike realise that consumers don’t want to be ‘forced’ commercial messages. Rather, commercial messages should add value to the audience. Building a human connection with the audience being the ultimate end goal.
All children are artists. The problem is how to remain an artist once he grows up.”
Next up on the reading list: Jonah Leher’s Imagine how creativity works - should be an interesting read.
Love this brilliant fusion of creativity and technology in Seoul for Dunkin Donuts. Coffee atomisers that release the smell of coffee when a DD ad airs on radio? TOTALLY RAD via @adverblog
Good Evening. I’m Old Media.
Our response to date as an industry has been as equally inefficient and in many cases emotional. “You’re gonna miss us when we’re gone” is not much of a business model.
Great concept from a new creative agency… auction of ideas/brains and bodies on ebay.
Creative Brains for sale.
For the first time ever, brains are being auctioned on eBay by young advertising creatives, William Bernhardt and Matthew Mifsud, in an attempt to attract interest from Creative Directors and subsequent job offers.
The advertising industry is more fierce than ever so this young creative team, which recently left top ad agency VCCP, is pulling out all the stops to cut through their competition and at 10am on Friday the 24th February their ideas will be auctioned on the online retailer.
You can find out more and bid on their brains at www.brainsunltd.org
Sony don’t quite get it do they? In a world where consumers are increasingly vocal and connected, hiking the wholesale music price of Whitney’s back catalogue just hours after her death, would be viewed not just as opportunist but callous. People took to social media platforms (naturally) to share their disgust. I’m suprised this PR clanger didn’t register with both Apple and Sony. Prices have since reverted to back - but not without sullying Sony in the process. Companies take note - if you’re going to do things society generally deem in bad taste, expect negative feedback.
There’s been tons of coverage on Superbowl ads and lots of cool buzz across the web and beyond. Here’s some of the best in my opinion:
Twitter’s excellent Ad Scrimmage which allows you to watch all the commercials again and vote for your favourite. You know #dayoff gets my vote. Not a bad idea if just under half the US tv audience rewatch the ads, as this infographic suggests.
Real time analysis from brandbowl2012 pits Doritos as the favourite ad, looking at the volume of tweets, and sentiment. Wins too for H&M & VW. The picture doesn’t look quite so good for GoDaddy.com, a regular SuperBowl spender.
People weren’t just tweeting about the ads or the football though, MIA’s half time ‘flipping of the bird’ (in order to save that hard earned street-cred) sent the twittersphere into overdrive, making Madonna’s half-time show the 3rd most tweeted event in Twitter’s history. Can you imagine if the infamous Janet Jackson 'wardrobe malfunction' had happened in the Twitter era?!
There have been a handful of women that could have been the ‘Justin Bieber of tech,’ but Sheryl is the real deal,