OnePiece Goes To North Korea.
As winter draws ever closer, X-factor contestants, celebrities and adults that should know better, but just don’t care, reach for their OnePiece’s. For those not in the know, OnePiece are a Scandinavian fashion label producing premium adult romper suits. Yes, designer baby grows are now in vogue.
As a brand, they understand their audience perfectly - and their approach to social media is reflects that. They know to reach a youthful, savvy, connected audience, they’re campaigns need to be relevant, fun and entertaining.
Their latest campaign, united around the hashtag #onepiece2kim invites OnePiece fans across the world, to send nice comments to Kim Jung Un, Emperor of North Korea, in an attempt to put him in a ‘nice mood’. OnePiece have made a one off jumpsuit just for him. Naturally, it’s in flag of North Korea. OnePiece will send it along with a box of nice messages gathered from messages posted on OnePiece’s facebook page and on twitter.
I’m sure there will be more than a few references to Kim Jong Un’s amazing golf skills.